You work hard to create the right message and a perfect design for your email campaigns. But those hours and hours spent optimizing your copy and fixing tricky rendering issues are wasted if those emails don't make it to the inbox. It can be difficult to understand what causes an email to end up in the spam folder. It's not just spam trigger words anymore. Spam filtering algorithms change every day, and following deliverability best practices can be a daunting task. That's why we created Litmus Spam Testing: to give you the information and resources you need to identify and fix problems before you hit send, even if you're not a deliverability expert (yet). . What is the Litmus spam test? Litmus Spam Testing analyzes your emails using over 25 different tests, identifies issues that may be preventing you from reaching the inbox and provides practical advice on how to fix them. With the anti-spam test, you…
Know if you are blocked. Check your IP addresses and domain names against common blocklists and get notified if any of them could affect delivery. Make sure your infrastructure is set up for success. Check that your email is properly authenticated using DKIM and SPF, and make sure your DMARC record is set up correctly. Pre-filter your messages through major spam filters. The tests include spam filters from inbox providers and webmail services, as well as E-Commerce Photo Editing Service score-based filters commonly used for corporate spam filtering. Get practical tips for improving your messaging. We flag issues that might prevent your email from reaching the inbox, but we don't stop there. We also give you actionable tips to help you troubleshoot and provide you with best practices and resources to improve your next campaign. Which filters does Litmus Spam Testing test with? Many factors can affect your deliverability.
Litmus Spam Testing gives you insight into what might mark your email as spam. Here are the main filters it tests against. Authentication Email authentication examines the source of an email to see if it is valid. Also known as domain authentication or validation, email authentication helps prevent spoofing and phishing scams (think emails that look like they're from Amazon but aren't). DKIM. In its simplest form, DomainKeys Identified Mail (DKIM) shows that your email is associated with your domain. DMARC. Domain-Based Message Authentication (DMARC) also ensures that your email is associated with your domain and offers a reporting mechanism that allows inbox providers to send reports on every email that appears be sent from a certain domain to the owner of the domain.