Says Fernando Ruiz-Goseascoechea. Interview Fernando Ruiz-Goseascoechea smells brands Therefore, brands have it difficult. "Smells changed in the '80s for Country Email List various reasons. One of them, because many traditional Spanish companies were absorbed by multinationals. Some of these companies disappeared and others evolved Country Email List within their multinational: odors were removed in order to universalize that product outside of Spain . The smells are no longer as strong, a soap, a bleach, a detergent or a glue no Country Email List longer smell like it did years ago », he points out.
Although it is complicated, the writer defends that in order to build the future, the present must be analyzed as it is. In this sense, he believes Country Email List that “ the memory of our senses and our memories are going to be a very important tool”. The discussion on account of the proper balance between branding and performance marketing Country Email List was some time ago extraordinarily loud and raised decibels in the marketing industry. The trigger for Country Email List such a heated debate was a statement by Simon Peel ,
Global head of media at Adidas, who Country Email List did not shake his head when he stated that his company had invested too much time Country Email List in digital advertising (focused above all and foremost on sales ) and had, on the other hand, left branding in the background. But, how do marketers currently deal with branding and performance Country Email List marketing (two disciplines that are as quick as oil and water) ? To answer this question, Sportive and Football put 50 brand managers assigned to different activity segments under the magnifying glass in a report carried out in