A24’s Heretic delivers an immersive experience with Joya Studios’ scent technology, hitting theaters worldwide on November 8th.
The smell of blueberry pie is in the air, signaling the upcoming release of Heretic, the latest thriller from Scott Beck and Bryan Woods. The film was one of the secret screenings at this year’s Fantastic Fest, where it garnered rave reviews from attendees. Although we didn’t get to see it ourselves, the buzz around the film is strong.
In an exciting twist, A24 has teamed up with Joya Studios to make the Heretic experience even more immersive. Known for their cold air fusion and atomization technology, Joya Studios will create a safe, eco-friendly, and consistent sensory experience. Fans attending the advanced screenings will be treated to a “scent-sational” event, where they’ll smell the same scents as the characters during a key moment in the film. This innovative addition promises to make the advanced screening truly unforgettable.
Tickets for advanced screenings at Alamo Drafthouse are selling quickly, so don’t miss out! Heretic is set to release in theaters worldwide on November 8th, courtesy of A24.
A24, in partnership with Joya Studio, announced multi-sensory experience screenings of HERETIC, exclusively at Alamo Drafthouse theaters nationwide for one-night-only on October 30.
This unique experience will fully immerse audiences in the cinematic journey by activating their sense of smell. A highlight of the film features the delightful aroma of blueberry pie, inviting viewers to savor the scent wafting through the theater during this moment in the film.
Fans can also look out for exclusive treats and scratch-and-sniff cards at all other advanced screenings nationwide on Oct 30, allowing them to actively participate in the experience and enjoy the aroma during this pivotal scene.
Joya Studio is known for its innovative candles and fragrances, and have been long-time collaborators with A24. Joya Studio produced the line of genre-themed candles to the Auditor Trophy candle inspired by the award-winning film Everything Everywhere All At Once.
About the technology:
Joya Studio's atomization technology is a refined scent experience that suits any space or mood, by employing cold-air diffusion to disperse scented molecules as fine, dry air—without the use of heat, water, alcohol or petrochemical-based solvents—creating a safe, eco-friendly and consistent experience. This is the purest possible expression, preserving not only the scent's aesthetic integrity but also its therapeutic properties.
HERETIC follows two young missionaries (Sophie Thatcher and Chloe East) who are forced to prove their faith when they knock on the wrong door and are greeted by a diabolical Mr. Reed (Hugh Grant), becoming ensnared in his deadly game of cat-and-mouse. Directed by Scott Beck and Bryan Woods and produced by Stacey Sher, Scott Beck, Bryan Woods, Julia Glausi and Jeanette Volturno,
A24 will release HERETIC in theaters nationwide November 8.
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